Australian Owned and Operated Since 1946.

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As a distributor for some of the most popular and productive lures in Australia, Wilson's lure range includes such favourites as Zerek Innovation and Sure Catch.

Our collection includes hardbody lures, soft plastics, plus metal and trolling lures, covering a huge array of Australian fishing species and styles.

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• ZEREK INNOVATION LURES
  

  A name synonymous with lure fishing in Australia, the Zerek Innovation range of sports fishing lures provide Australian anglers with the ideal choice when it comes to tackling a huge range of Aussie fish species.

• SURE CATCH LURES
  

  A great range of fishing lures designed specifically for targeting Australia's favourite fish species.