Australian Owned and Operated Since 1946.

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As a distributor for some of the most popular and productive lures in Australia, Wilson's lure range includes such favourites as Zerek Innovation and Sure Catch, with the most recent addition of Bone, Mustad and now McArthy, Live Target, Duo, Toughfia and Fish Art.

Our collection includes hardbody lures, soft plastics, plus metal and trolling lures, covering a huge array of Australian fishing species and styles.

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• VENOM LURES
  

  An elite level range of bluewater lures

• ZEREK INNOVATION LURES
  

  A name synonymous with lure fishing in Australia, the Zerek Innovation range of sports fishing lures provide Australian anglers with the ideal choice when it comes to tackling a huge range of Aussie fish species.

• BONE LURES
  

  A range of high-end lures designed by Bone Lim

• DUO
  

  DUO is widely recognised as being a premium lure brand throughout the industry

• LIVE TARGET
  

  A range of ultra-realistic lures that will have any fish fooled.

• MUSTAD LURES
  

  A range of lures designed by Mustad to catch fish

• MCARTHY BAITS
  

  A high end, hand poured plastic from South Africa

• SURE CATCH LURES
  

  A great range of fishing lures designed specifically for targeting Australia's favourite fish species.

• TOUGHFIA
  

  A new range of lures from Bone Fishing World

• FISH ART
  

  A range of custom lures that hit their mark